We’re glad to be a part of this journey to enable individuals with access to a rich and interactive journey on WhatsApp, which aims to reduce the effort and time involved in physically applying for an insurance policy.”Ĭommenting on the collaboration Gaurav Samdaria, Co-Founder of Karza Technologies added – At a time when there is a rapid need to adapt to ever-changing user behavior, ABSLI’s move to use WhatsApp as an acquisition channel is definitely progressive.

We are thrilled to help ABSLI launch its first-of-its-kind end-to-end insurance application and issuance journey on WhatsApp, allowing Indians to access the financial services they need, with a personalized touch. It certainly would help towards increasing the insurance penetration among the technology savvy generation.”Ĭommenting on the partnership, Ravi Sundararajan, COO at Gupshup says, “In a rapidly growing economy like India, where smartphone adoption has been massive, financial services providers must meet their customers wherever they are. Further, providing an end-to-end journey of life insurance products on WhatsApp would make the insurance buying process significantly simple, secure, and seamless. Today the customer is increasingly becoming digital and is available on platforms like WhatsApp hence it was imperative for us to be where our customers are. At present this service is offered to ABSLI’s existing customers.Ĭommenting on the collaboration, Mr Kamlesh Rao, MD & CEO of Aditya Birla Sun Life Insurance said, “It is our constant endeavor to provide customised best-in-class products and services to our customers at every possible touch point. It also includes functionalities such as mobile number validation, and face & name match as in-built security features eliminating the possibility of any fraud during the journey. Gupshup’s conversational engagement solutions along with Karza APIs fulfill KYC, and enable services such as quote generation, premium payment, and underwriting, entirely on WhatsApp on a real-time basis. ABSLI has partnered with Gupshup, a leading conversational engagement platform, Meta-owned WhatsApp, the world’s most popular communication channel, and Karza Technologies, one of the largest data analytics, automation, and decisioning solution provider to FIs to launch India’s most advanced customer experience service for insurance applicants.ĪBSLI is India’s first life insurance company to provide an end-to-end journey (onboarding to issuance) of life insurance products on WhatsApp.

Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), has announced the launch of India’s first instant policy issuance service on WhatsApp.

Aditya birla sun life insurance